BrandKamp a resounding success for local businesses

If there is one way to get your business noticed in the Four States, it’s establishing and marketing your brand.

That’s what several locally-owned businesses found out on Thursday at the bi-annual BrandKamp workshop put on by Zimmer Marketing.

According to James Wildman of Great Plains Federal Credit Union of Joplin, his biggest takeaway from the workshop was “…the simplicity of the “three M model” (Message, Media and Measures) and the enthusiasm that Chuck (Mefford) put behind the message, those are the big pieces for me today.“  Great Plains provides financial services as a credit union to their member owners across the Joplin, Columbus, Carthage area and many towns out in Kansas as well,  

Local business representatives gathered for a 90-minute presentation by Chuck Mefford, an author, marketing strategist and national speaker, on how to use media to create a strong message for their customer base as well as learning how to measure the results.

Craig Baslee of “PayCompass” came to the Brand Kamp workshop “to see how you can build our brand as far as being able to come in and introduce yourself as a person that has solutions for merchant customers, to be able to help our customers.”   “PayCompass” provides merchant services that accept credit and debit cards to help lower their cost.

The workshop is centered around the marketing of a business’s brand, with Mefford going over ways to develop a campaign, best practices for a marketing schedule and the most-effective way to determine goals and objectives. He explained the importance of a quality website, which can help tell the story of a business to its customers, in the digital age as well as what you can get out of each different form of media and advertising. 

Tyler White is getting ready to open a new entertainment business in Lamar called “The 682” was there “…to learn how to get my name out there and build a clientele.” 

Mefford made it a point to try and connect with the audience, which included several videos. When asked if this workshop was something they would encourage other local businesses to attend, the  answer was a resounding yes.