CFI Associates raise over $21,000 to support local charities in 30th annual holiday giving campaign
JOPLIN, MO – For the 30th consecutive year, associates of CFI, a North American leader in the transportation and logistics industry, have come together to raise funds to support the critical needs of local charities and community service organizations in cities where CFI associates live and work across the U.S., Canada and Mexico.
This year, the annual Truckloads of Treasures holiday giving campaign raised $21,120 despite a volatile freight market and changes to the company’s portfolio of dedicated transportation and logistics management services.
The annual holiday tradition is a hallmark of CFI’s unique community focused culture, engaging
associates across the company’s terminals, and the more than 2,000 professional drivers traveling North
America’s highways to keep the economy moving.
Funds are raised entirely through associate donations. Over the 30 years of the program’s existence, CFI associates have donated over $1 million dollars.
“Although CFI has been affected like all carriers in 2023, our professional drivers and support staff
committed to showing up for our communities. It makes all the CFI leadership team proud to lead an
organization full of people that never lose sight of the value of giving back. We are immensely proud of
our associates and their generosity year over year,” said Mike Norris, CFI’s Vice President of Finance.
The campaign contributes to charities nominated by associates and benefits underserved families,
children, and the elderly during December. Some eight charities based in CFI’s headquarters of Joplin,
Missouri received contributions from Truckloads of Treasures this year.
The company-wide fund-raising raffle provided associates with the opportunity to win prizes including
gift cards for retailers. All prizes were purchased and donated by CFI’s senior leadership team. In
addition, associates partnered with service organizations throughout the U.S., Canada and Mexico to
provide holiday gifts and food for underserved children and senior citizens.
Throughout the year, CFI places an emphasis on charities with ties to military veterans, first responders,
the transportation industry, empowering women and education. The company’s support goes beyond
monetary donations and includes in-kind, volunteering and support for events.
The trucking industry has a unique opportunity to donate in-kind services with the gift of transportation.
In 2023 alone, CFI completed 28 total in-kind shipments for three different charities. Since 2015, CFI has
been a proud national sponsor of Holy Joe’s Café, which supplies donated coffee to U.S. troops in over
70 countries. The company donates between $30,000 and $80,000 a year with in-kind transportation,
moving coffee supplies to military bases in the continental U.S., which are then shipped to soldiers
overseas to give them a small taste of home
Joplin area entities receiving donations included the following:
Joplin, MO Salvation Army – $8,500
Supports underprivileged children and elderly by fulfilling holiday wish lists
Ronald McDonald House of the Four States – $700
Provide a ‘home away from home’ for families of seriously ill children (0-18) and ill expectant mothers being treated at Freeman Health System and Mercy Hospital.
Children’s Haven – $700
Children can stay for a brief time during crisis. This could include loss of home, emergency medical stays, lack of utilities or food, drug or alcohol rehabilitation of a parent or caregiver.
Area Agency on Aging Region X – $700
Provides food, programs and information to assist older persons in maintaining their independence and dignity.
Camp Quality – $700
Summer camping experience and year-round support program for children with cancer.
Boys and Girls Club of Southwest Missouri – $700
A low-cost safe and nurturing environment for youth ages 6-18 with after school and summer programs, including meals.
DAV (Disabled American Veterans) Chapter 52 – $700
Helps military veterans and their families receive the health, disability, and financial benefits they need
Joplin Humane Society – $700
A high-volume animal shelter committed to saving and improving the quality of lives for the animals in the community.