Most people unaware of daily water consumption

Joplin, MO – In recognition of the annual observance of the Value of Water’s Imagine a Day Without Water, Missouri American Water is sharing new research findings showing Americans underestimate the amount of water used daily by 90%.

Most believe they use less than 100 gallons of water each day, when the actual number is more than 2,000 gallons on average (according to Water Footprint Network). This figure considers the water consumed by individuals directly (e.g. dishwashing or watering the lawn) and indirectly
(e.g. the water required to produce food).

Research was conducted by global research agency Opinium on behalf of American Water, the
parent company of Missouri American Water. In addition to underestimating water usage, the
findings also revealed Americans are largely unaware of the variety of ways in which water
impacts their everyday lives.

“We all know water is a vital part of our daily lives, but we often don’t consider how much we as
individuals consume, or what we would do without the benefit of reliable water service,” said
Matt Barnhart, senior operations director. “With more than 530 miles of underground water pipe
in the Joplin Operation it is vital to continually invest in the system in order to maintain and
improve reliability.” Missouri American Water invested more than $260 million in system
improvements in operations throughout the state in 2020.

Imagine a Day Without Water also addresses the importance of incorporating lifestyle changes
to conserve water. One of the easiest ways to conserve is to turn the faucet off while brushing
teeth. Other ways include only running dishwashers and washing machines will full loads and
planting native landscaping.

“By making small lifestyle changes and reducing your own water use we can make a big
difference,” said Barnhart.